What is Product Ad?
“Create a high-production value video for your product without a high-priced production. The Pika Product Ad app takes any image of your product, combines that with your brief, and turns it into a stunning, market-ready video.”
Ad length, formats and credit costs aren’t listed on the app’s page; check the app. For the full guide (workflow, formats and placements, ad concepts, fixes), see How to Create Product Ads With Pika.
Source: Pika Product Ad.
Quick steps
- Get a clean product image. A phone photo run through Product Shot works well.
- Open Product Ad and upload the image.
- Write your brief: audience, mood, setting and what the camera should show.
- Check the credit cost, then generate.
- Check the product against the real thing: shape, colour, label and logo.
- Try a second brief for another format or audience, then download.
Writing the brief
This structure is our suggestion. Add text, prices and offers later in an editor so they stay accurate.
Briefs to copy
Our own templates. Replace the [BRACKETS].
Premium launch
Product: [PRODUCT]. Audience: [WHO]. Mood: premium, calm, confident. Setting: dark studio with soft rim light. Show the product slowly revealed from shadow, then a close-up of [KEY DETAIL]. Keep the label and colour exact. No on-screen text.
Everyday lifestyle
Product: [PRODUCT]. Audience: busy [WHO]. Mood: bright, fresh, friendly. Setting: sunny kitchen in the morning. Show the product being picked up and used naturally. Keep the product shape and label exactly as in the image. Leave space at the bottom for captions.
Energetic sport
Product: [PRODUCT]. Mood: fast, energetic, bold. Setting: outdoor court at golden hour. Quick camera moves around the product, dust and light flares. Keep the logo steady and readable.
Seasonal offer
Product: [PRODUCT]. Occasion: [HOLIDAY/SEASON]. Mood: warm and festive. Setting: tabletop with seasonal props like [PROPS]. Slow push-in to the product. No text; we will add the offer in editing.
Example: one product, two ads
Product Ad vs Pika’s other product tools
| Tool | Makes | Use it when |
|---|---|---|
| Product Ad | A “market-ready video” from an image and a brief | You want a finished video ad quickly |
| Product Shot | “Styled images of your product without a photoshoot” | You need still images, or a clean input for Product Ad |
| Video Studio | “A short clip to a 30-second multi-shot masterpiece” | You want full creative control over every shot |
| Pikaffects | Preset effects like squish, melt and cake-ify | You want a playful, viral-style teaser |
Finishing your ad
- Voiceover: Pika’s homepage workflow suggests “Add VO for social” with Speech Studio; see video voiceovers.
- Music and sound: Pika Soundtrack.
- Lighting and look: Relight Media and Color Grade.
- Text and offers: add in an editor so prices and names are exact.
- Sharpness: Upscale the final version.
Pre-publish checklist
- Product shape, colour, label and logo match the real product.
- No misleading claims or features the product doesn’t have.
- Text, prices and offers added and checked in an editor.
- Right format for each placement (16:9, 9:16, 1:1).
- Commercial use: Pika lists a commercial license on Creator, Fancy and Enterprise plans.
- AI disclosure where the ad platform requires it.
Product Ad FAQs
What do I need to make a Product Ad?
Pika says the app “takes any image of your product, combines that with your brief.”
Can I use a phone photo?
For best results, clean it up first with Product Shot, which Pika says works with “even something shot on your phone.”
Can I run these ads commercially?
Pika lists a commercial license on Creator, Fancy and Enterprise plans. Follow each ad platform’s rules.
How is this page different from your product ads guide?
This is a quick app walkthrough. The full guide covers workflow, placements and ad concepts in depth.
Is this the official Pika website?
No. pikaais.com is an independent informational guide.
Make two ads from one image
Run the premium and lifestyle briefs on the same product image and see which fits your brand.
Open Product Ad ↗Next: Full product ads guide · Product Shot · All Pika apps
Sources: Pika Product Ad, Pika apps, Product Shot, Pika homepage and Pika pricing, checked September 25, 2026. Images: Pika. Briefs and tips are our own.